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The
following is an excerpt from an article that appeared in
the WOMEN
magazine of Maariv newspaper in Israel -- and sent to us
by the Executive Director of The Way to Happiness Middle
East.
The
chain of the Happiness and the Wealth
--
by Aviva Levinson
Osnat
Plaut, The owner of “Bead like this” net of stores, runs
a beads empire of 16 stores in Israel and is expanding to
the United States. Osnat is trying to distribute happiness
in the world by performing lectures that she gives as a
member of the Association for Prosperity and Security in the
Middle East.
Osnat
Plaut, the owner of “Bead like this” stores chain,
opened up in the last year and a half more than ten new
stores all over the country, in addition to the six existing
ones, and just in these days she is going to expand the
chain to the United States. The first branch is going to be
opened
up in Florida within few months.
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| Osnat
Plaut, the owner of “Bead Like This", runs a beads
empire of 16 stores in Israel and is expanding to the United
States. Osnat is trying to distribute happiness in the world
by performing lectures that she gives as a member of The
Association for Prosperity and Security in the Middle East. |
According
to Osnat, she does all this to spread happiness in the world
throughout beads. Wealth comes along as well.
Once
a week Plaut stands before an audience of people and talks
about a subject that most of us do not tend to run a public
discussion upon – Happiness. “When I start the lecture,
I see people look at me saying to themselves ‘well, come
on, what can this babe innovate about’ but very quickly
the conversation develops, and a meeting that was supposed
to last for one hour lasts for three hours or more, and
everybody has to says somethng
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about it, and they really don’t let
me go home.
I
start with a supposedly very simple question, what is
happiness in their eyes, and it is amazing to find out that
most people do not think about it and that most of them do
not have the answer. Only after I ask them to remember
events that made them happy the discussion starts to be
fluent. And then they realize that we are actually happy
when we do good deeds for others, to our surroundings, to
the world.
I
meet people all over the country. Tomorrow, for example, I
go to Tira, to meet Arab teachers to explain to them how to
put values of happiness into their curriculum. There is a
rule that says: ‘Love children and help them’. I explain
to the teachers how the children want to be treated. Through
a role play I demonstrate to them how children feel when
they are treated with respect, when they do not suffer from
injustice and when the obligations to them are fulfilled,
and how they feel when that does not happen”.
Plaut
gives these lectures as a part of her involvement in the
Association for Prosperity and Security in the Middle East,
which is based on the booklet “The Way to Happiness”.
Plaut,
34 years old, a mother of three (Hili seven years old, Idan
two years old and No’am 8 months old), runs for the last
nine years a store chain of beads “Bead like this”. In
the resent months one can find her branch in almost every
city in the country, in every big mall, and even in three
train stations in Ramat Aviv, Be’er Sheba and Krayot.
Once
I ran my business very formally. Today, I wake up in order
to play a game. Indeed, my business had grown very much, but
I run it now much more lightly, with a lot of love and fun.
In two weeks I am leaving to the States in order to start my
company there and start building a chain of stores of
“Bead like this” and I do that without any fear. I go on
the plan with the feeling that I am going to a wonderful and
interesting game. -- Translated by: Tal
Weisberg
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